Strengthen Client Relationships. Unlock Long-Term Value

As a trusted adviser, your role as an accountant is fundamental in helping clients make informed decisions based on their financial history and present position.

At Equity & General, we help you extend that guidance into the future—through a structured, model that enables your clients to access expert, independent financial advice without regulatory burden, operational complexity, or upfront cost to you.

This isn’t a typical introducer arrangement. It’s a collaborative, value-led partnership designed to keep you at the centre of your client relationships while helping you to:

• As a trusted adviser, your role as an accountant is fundamental in helping clients make informed decisions based on their financial history and present position.
• At Equity & General, we help you extend that guidance into the future—through a structured, model that enables your clients to access expert, independent financial advice without regulatory burden, operational complexity, or upfront cost to you.
• This isn’t a typical introducer arrangement. It’s a collaborative, value-led partnership designed to keep you at the centre of your client relationships while helping you to:

Why Accountants Partner with Equity & General

Helping clients plan for the future is a natural extension of the advice you already provide. Our model makes that possible—efficiently, compliantly, and with full transparency.

Helping clients plan for the future is a natural extension of the advice you already provide. Our model makes that possible—efficiently, compliantly, and with full transparency.

With Equity & General, you can:

• Stay in control of client relationships—with no risk of client drift
• Share in both initial revenues and the growing capital value of managed client assets
• Operate under a simple Introducer Agreement—no FCA obligations, setup costs, or administrative overhead

This partnership is built on trust. Your clients trust your guidance. You can trust us to deliver compliant, independent financial planning that reflects positively on your firm.

Key Benefits for Accountancy Firms

• Enhance client retention by offering forward-looking planning that adds value and deepens engagement
• Build mid to long-term capital value through a share of growing assets under management
• Offer timely solutions as many clients no longer have access to active independent financial advisers
• Identify new opportunities through data-led segmentation and marketing support
• Adapt the model to suit your firm—whether as an Introducer, IAR, or AR
• Support your succession plans by building an income-generating, saleable business asset
• Avoid operational disruption—our team handles the advice, compliance, and administration

Illustrative Value Potential

A typical accountancy firm supporting £25 million in
investable assets could generate:

• £250,000 in recurring annual income
• £1 million in capital value, based on current market benchmarks

How the Partnership Works

Step 1: Formalise the Agreement

We begin with a simple FCA-compliant Introducer Agreement, securing your share of both income and asset value.

Step 2: Identify Opportunities

Client data is reviewed collaboratively to identify those most likely to benefit from financial planning services.

Step 3: Launch Strategy

We co-develop a marketing and communications plan, with all messaging originating from your firm to maintain GDPR compliance and client trust.

Step 4: Engage and Advise

Our qualified advisers provide complimentary client reviews, followed by fully researched, tailored, no-obligation advice delivered in a personalised report.

Step 5: Track, Report, and Earn

You receive clear reporting and regular income in line with the agreed structure, keeping you fully informed and involved.

Addressing Common Concerns

Not FCA Authorised?

No issue. We are fully FCA-authorised and manage all regulatory responsibilities on your behalf.

Worried About Losing Client Control?

Our approach keeps you informed and central to the relationship—often leading to further advisory opportunities for your firm.

Concerned About Costs or Compliance?

There are no setup fees, no FCA or PI insurance costs, and no compliance burden for your firm.

Had Negative Adviser Experiences in the Past?

We focus on transparency, professionalism, and service quality—protecting your client relationships and your reputation.

Short on Time or Resources?

We provide the advisers, systems, and operational support—so you can offer more, without doing more.

GDPR and Data Protection?

All client communications originate from your firm. We provide compliant, approved messaging to ensure full transparency and adherence to data protection requirements.

Why E&G?

Established in 1997, Equity & General is FCA authorised with over £400 million in assets under management and 10,000+ clients nationwide.

We blend deep advisory experience with forward thinking innovation—investing in emerging talent through our Adviser Academy and enhancing client outcomes through smart, scalable technology.

Whether you’re looking to enhance your client services, build long-term value, or create a future ready practice, E&G is a partner you can rely on.

Why Now?

As of 2023, the UK had approximately 37,000 retail investment advisers, according to data from the Financial Conduct Authority.

Recent research indicates that nearly half (49%) of UK financial advisers and planners intend to retire within the next five years.

This anticipated wave of retirements is expected to have a significant impact on the financial advice industry, leading to a shortage of experienced advisers and affecting client relationships. This collaboration positions you to respond constructively.

Download our guide.

Let’s Talk

If this structured, long-term partnership aligns with your firm’s direction, we’d welcome the opportunity for an introductory conversation to explore how it could work for you and your clients.

The Financial Conduct Authority does not regulate wills and probate