The partner you can trust to give you the best independent and most comprehensive advice for your financial security. The complete financial service for everyone

From inheritance to investment and from pensions to protection Equity & General provides instant access to the best independent experts whoever you are and whatever your circumstances

Delivering excellence for more than 20 years


Experience shows that over the long term you’re more likely to enjoy better returns from investments than you would from savings. However, striking the correct balance between risk and reward is key and, while choosing the amount and the manner in which you invest is entirely up to you, your E&G adviser will help you. Your adviser can also help you take steps to limit exposure to investment value fluctuations.


The mortgage for you is out there and we’ll help you find it. Because we’re independent specialists, we’re completely free to select the very best products available on the market. Committed to selecting the right option from a bewildering range of products, our expert teams have arranged mortgages for thousands of satisfied clients for more than 20 years.

Equity Release

We’ll help you release tax-free cash from your home without your having to sell or move out. The amount you can release is based on your age and the value of your home. You can receive your money as a single lump sum or a series of smaller sums and you may use the money in any way you like, including to help your children buy their own home, to deal with money worries, to pay off your own loans or just to have extra funds that you can enjoy in retirement.


Life changes when you retire and so does the way you use your money. Repaying a mortgage and commuting costs associated with work may be
replaced by leisure activity and it’s never too late to take the steps to increase your retirement savings. Whatever your plans may be, it’s important to think about the lifestyle you want. Even if you already have a private or workplace pension, we’ll help you find an additional pension that will help to supplement your retirement income.

Wills & Probate

Have you been putting off writing a will? You’re not alone. Fewer than 4 out of 10 UK adults have written a will, saying it’s too complicated, too expensive or it’s not a priority. But without a will, you forfeit control of your wishes in the event of your death. This could mean your loved ones or intended beneficiaries receive nothing. We’ll help you take care of the future for your own peace of mind, respect for your wishes and for the security of your loved ones.

Financial Health Check

Benefit from a free independent review of your personal finances designed to give you peace of mind and the opportunity to consider exciting new investment and savings possibilities that could help maintain and build prosperity. Everyone’s financial circumstances change and evolving tax regulations mean that a regular review of your financial position is an essential aspect of wise forward planning.

Minimising Exposure to Tax

No-one wants to pay more tax than they have to and here’s our guide to the ways you can minimise your exposure. Tax could be the single biggest expense you’ll face in your lifetime so reducing exposure is the simplest way to make your money and wealth go further. With a top income tax rate of 45%, even minor improvements to your tax position could save you a considerable sum of money.

We provide a full range of accounting services to How to Pay Less Tax because most of us don’t make full use of our available tax allowances and exemptions.

Family Protection

Family protection means having a financial safety net in place so the family remains financially secure should the unfortunate happen. Our protection embraces the three important areas of life insurance, critical illness cover and income protection. At any time, but especially now in the wake of a pandemic, it’s important to consider how your loved ones might continue to enjoy financial security and their present lifestyle in the sad event of your death or the diagnosis of a terminal illness.

Intergenerational Wealth Transfer

Investing, building and securing your wealth for the benefit of loved ones can be complicated and unnecessarily costly so planning for what will happen after your death to secure their future and protect your wishes will require the help of experts. Welcome to NextGen Intergenerational Wealth Management, a unique service from E&G that brings together all these skills and services under one independent roof, fully accredited, authorised and regulated, providing you with peace of mind as we work to help secure your family’s financial future.

Inheritance Tax

It may not be pleasant to contemplate your death or what happens afterwards but the careful planning of your financial and tax affairs means your loved ones are free to carry out your wishes and be protected from the burden of Inheritance Tax. Without good financial arrangements your family could find themselves having to pay substantial inheritance tax in the event of your premature death. Passing on assets tax efficiently to the next generation is a key objective for those who have spent a lifetime building wealth. We’re here to help you.

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